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Posts Tagged ‘Arizona Diamondbacks’

It seems the Pittsburgh Pirates cannot do anything right.  Faced with brutal ticket sales for an upcoming series against the lowly Nationals, the Bucs marketing department came up with a “You Score As The Bucs Score” campaign.  I do not know about you, but I would rather have my “scoring” tied to something other than the Pirates offense, which ranks thirteenth in that National League.  Either way, the point of the promotion was that for each run the Pirates scored in their weekend series against the Diamondbacks, fans would receive $1 off of a $24 dollar ticket to a game against the Nationals. 

While they did bust out in game one, scoring ten runs, they were shutout the next two games by Doug Davis and Max Scherzer.  This left fans with a $10 discount to a game of their choice versus the Nats.  I think this is a slap in the face to the fans.  Pittsburgh is only averaging 19,074 fans per game, which is fewer than 50% of their capacity.  I understand that their ticket sales against the Nationals are going to be brutal, but the fact is they are not going to sell out against ANYONE.  Why make the promotion available only for a game against the worst team in the league?  You are not going to lose any revenue if you offer the promotion for the series’ against Arizona or St. Louis that are coming up.  You are putting a crappy product on the field; at least let your fans see a good visiting ball team for a discounted price. 

Also, why tie the promotion to your little league offence?  You know they are not going to score many runs, and the promotion will probably just tick fans off.  Why not make it something like $5 off for every hit Freddy Sanchez gets, $4 off for each strikeout Paul Maholm gets, or get a free ticket if Matt Capps serves up a home run.  Ok, maybe the last one is not the best idea. 

The first point I am trying to make is that organizational mediocrity is contagious, and spreads from baseball operations.  Poor performance on the field leads to terrible promotional ideas like this.  If you put a winning team on the field, you do not have to worry about embarrassing yourself with promotional campaigns like this.  The second point is give your fans something they want.  No amount of a discount is going to make someone excited about watching a meaningless Pirates-Nationals contest.  Baseball is a business like anything else, and people do not buy something they do not want just because it is discounted.  Pride.  Passion.  Pittsburgh Pirates.  Maybe twenty years ago.

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A couple of days ago I wrote an article for Inside The Majors discussing the future of Albert Pujols in St. Louis.  As much as Cards fans hate to admit it, the end of the 2011 season is quickly approaching and Pujols could be gone.  While I covered all of the factors that affect the Cardinals, I did not discuss in depth something that applies to every Major League club.

“The other big question is whether it is even worth it for a team to spend 25-30% of their budget on one player, but that is a story for another day.”

That day has come.  While it is very rare for a player to make more than 25% of a team’s total payroll, it could be the reality in St. Louis, with Pujols eating $25 million out of approximately a $100 million payroll.  I want to look at the success rate of teams where they have a player who takes up more than 20% of the team’s financial resources.  After examining the numbers from 2006-2008, I lowered my threshold to 18%, still very high, to get a larger sample size of data.  All salary information is from USA Today, and these were my discoveries:

Over the last three years there have been eighteen occasions where a single player has made up over 18% of a team’s total salary.

20082008 25%

 

  

  

  

  

  

 

2007

2007 25%

 

  

 

 

 2006

2006 25%

 

 

 

 

 

 

 

 

 

As you can see, these teams as a whole have not been very successful, with an overall record of 1398-1517 for a winning percentage of .480.  The only playoff clubs among the group are the 2007 Rockies, and the 2006 Tigers, A’s and Padres.  That means 22% of these clubs have made the playoffs, while the rest of the teams in the league made the playoffs at a 28% clip.  Not a huge drop off, but significant enough.

There is also a lot of repetition among the teams, with the Rockies appearing all three years, the Royals with three players in two years, and the A’s, Marlins, Pirates and Giants all making two appearances each.  Other than the Giants, these are all small-budget teams, and it does not take much to eat up 20% of their payroll.  You will never see a Yankee make 20% of the team’s salary simply because the denominator of $200M is way too big.  On the other end of the spectrum, Willis ate up 29% of the Marlins salary in 2006 while only making $4.35M

So far, I have shown that these eighteen teams have performed below the major-league average in terms of winning percentage in playoff appearances.  However, what I have failed to mention is the total payrolls of these teams.  If you sort all of the MLB teams by total payroll each year and rank them, the eighteen teams on this list rank an average of twenty-two.  The 2006 teams are an average of $16M below league average, the 2007 teams are 20$ million under, and the 2008 squads are a whopping $31 million under the league average.  Only three of them ( ’06 Giants, Astros and Tigers) are in the top half, and thirteen out of eighteen are in the bottom third.  These teams are actually quite successful considering their financial limitations.  If you were to tell me I could run a team for $20 million less than the average but only have a 6% chance less of making the playoffs, I think I would take you up on the offer.

I honestly thought going into this that I would discover that it would almost without fail be disastrous to have one player take up a huge chunk of your payroll.  There are occasions where this is true, most notably the 2008 Royals who spent 40% of their money on Meche and Guillen, two barely above average players.  However, it is also very possible for these small market teams with one high-paid star, like Todd Helton, to succeed.

After my analysis, the original point from my Inside the Majors article stands.  John Mozeliak, get Pujols locked up.  If there is one player that is worth of that much money and such a large percentage of your payroll, it is him.    

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